Quote:
Originally Posted by Luwalira  ...I doubt that Rolex would want to have anything to do with a brand which is on the edge of collapsing. |
Probably not. But on the other hand, there's a real place for Jaguar in the automotive world. In fact, there's lots of Southern California buyers who equate Jag with true luxury and
demand one.
While Rolex is a much healthier brand, they do tap into roughly the same psyche and income bracket and would probably seem relatively comfortable side by side.
Quote:
Originally Posted by Luwalira Rolex = upper middle class
RR = The creame of the society. |
The magic of Rolex is remarkable. Through smart marketing and a well-controlled distribution chain they've etched themselves into the heads of the general public as the last word in exclusive luxury watches. Because of their reputation and designs which are pratically frozen in time, resales are very high. It's like having hard currency on your wrist.
It's pretty easy to gague just how damn common Rolexs are - just go to Ebay. Type in "Rolex" and you're bound to come up with about 4,000 results on any given day. That's practically the same as the Seiko listings and roughly double what you'll find of other mass-produced brands like Omega or TAG Heuer!
Don't get me wrong. Rolex really do make a good watch. It's just that their watches are wrapped-up in so much marketing hocus pocus and connsumerist tradition that it's pretty hard to judge the watches on their own merits. Personally, I find most Rolexes to be pretty staid and gawdy - not to mention that they're often compelled to put a paragraph of type on the dial. The Daytona's dial hinges on the ridiculous.
Still, I have to admit a soft spot for vintage Rolexs. Mostly late 60s and earlier. I'd get a vintage Submariner if I had the money, but those things will run you an arm and a leg - even in shabby condition.