Quote:
Originally Posted by Osnabrueck  Lu - Hundreds of thousands of Rolexes are sold every year whereas RR sells only a few hundred cars in the same period of time. Rolex and Rolls Royce are aligned in the sense of hip-hop junk culture, but are definitely not aligned in the sense of their consumer base.
Let me put it another way, a Rolex partnership would be to the detriment of Rolls Royce. Rolex is a "luxury pop brand" synonymous with middle-class connsumerism, and projects an image RR is keen to avoid. In short, it's beneath them. There are plenty of A-list watch brands like Breguet, Patek Philippe and A. Lange & Sohne that are very well known and could build a positive relationship with Rolls Royce.
Come think, the perfect fitting for Rolex would be a partnership with Jaguar. Both brands are virtually laser-beamed towards the same audience. |
I guess you are right
Rolex = upper middle class
RR = The creame of the society.
Jaguar was a really show off brand during the 90s and Rolex is also a brand for those who have the desire of earning themselves som kudos in the society. Then again I doubt that Rolex would want to have anything to do with a brand which is on the edge of collapsing.