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Originally Posted by Luwalira  RR is a very ver exclusive brand and it is not everyday you see a Rolls. although Rolex might be on paar with RRs exclusivity Rolex is still a brand for the very wealthy ones.
I've seen people with Omega, Tag Heuer and Breitling watches but I don't recall spoting anyone with a Submariner the latest months. |
Lu, Rolex is by no means an exclusive brand. They produce anywhere from 700,000 to 900,000 watches annually, and if you hang in certain circles you'll quickly notice that Submariners and Datejusts are nearly dirt common.
Ever since the 80s, Rolex has successfully been able to push an image of boutique craftsmanship onto their mass-produced wares, and middle-class professionals who have just arrived spring for them like scout badges. For the most part, they're finely crafted watches (Rolex automatic movements are some of the most reliable in the business), and the Rolex brand has a very strong pedigree, but they're by no means in league with Rolls Royce.
A proper RR tie-in brand should
at least be a top-tier brand like Lange & Sohne. Even better would be connoisseur's brand like Philippe Dufour.
Then again - the new Rolls Royce is so synonymous with celebrity and new money that Rolex could be a more appropriate tie-in than I give it credit for. It shouldn't be though.