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Hypersonic · 10-31-2005, 11:10 PM

Interesting article - but i wouldn't say that Mercedes is no longer regarded as the top brand - but it is perceived differently than in the past - many of it's traditional buyers in Europe have moved away from the S class - Audi and BMW have picked up quite a few of Mercedes old customers. Luckily for Mercedes, a younger and more newly rich market has emerged for their cars, but this also might put-off conservative potential customers even more.

One thing I do object to though, is the racist remarks I have read on some forums pertaining to the high status the Mercedes-Benz brand has in Hip-Hop culture - particularly among young black Americans. I have read some disgusting and offensive things from ignorant morons who seem to think Mercedes is a brand that should only be owned by a particular type of person - need I say more.

10-31-2005, 11:10 PM	#10 (permalink)
Hypersonic Connoisseur Join Date: Sep 2005 Posts: 5,632 Thanks: 1,088 Thanked 906 Times in 549 Posts	Re: Brand Schizophrenia Interesting article - but i wouldn't say that Mercedes is no longer regarded as the top brand - but it is perceived differently than in the past - many of it's traditional buyers in Europe have moved away from the S class - Audi and BMW have picked up quite a few of Mercedes old customers. Luckily for Mercedes, a younger and more newly rich market has emerged for their cars, but this also might put-off conservative potential customers even more. One thing I do object to though, is the racist remarks I have read on some forums pertaining to the high status the Mercedes-Benz brand has in Hip-Hop culture - particularly among young black Americans. I have read some disgusting and offensive things from ignorant morons who seem to think Mercedes is a brand that should only be owned by a particular type of person - need I say more. Last edited by Hypersonic; 10-31-2005 at 11:43 PM..