What is weird here?
BMW said many times before X3 is meant also for rich young dynamic drivers who need a spacious car for their outdoor activities (eg. surffing, cycling, boarding, etc).
So some ads target such population - with a bit unconvetional ads. Like these ones.
1st one: finally some bendy roads where my X3 feels like best
2nd one: you can drive over raised surfaces with no problem due your X3 has higher ground clearence
3rd one: off-road. go for it, since your X3 has xDrive AWD
