1 series print ad - What do you guys think?

Beemer B773ER · 05-20-2006, 05:53 PM

Hey Guys, I just stumbled across a series of 1 series print ads. These have all have the common punch line of " It's not easy to be one ".

Just wondering what you guys think of these ads.. like, their creativity, their message and what it makes you think about the 1 series ?

Osnabrueck · 05-20-2006, 06:01 PM

No clue. There's not a second panel to that ad?

Just_me · 05-20-2006, 06:02 PM

It means there are many 1er on the streets that looks the same so you wont be the only one driving a 1er?

vabboud · 05-20-2006, 06:18 PM

come on dudes its simplisstic
the whole world is full of people who ultimately are all too similar,
the infinte amount of houses, the names ina phoebook, the people on the beach, individuality is lost amongst the throngs of "objects"

the One, is the quest of individuality and uniqueness, the motto fo the BMW 1 series, as the only hatch with RWD, with styling, flair, and a hot hatch to be reckoned

Imhotep Evil · 05-20-2006, 07:33 PM

Yep, that's the point.

Mr. Mercedes · 05-20-2006, 07:58 PM

Hmm I don't think those adds are too effective in conveying that message. Furthermore, if you're not even vaguely familiar with the BMW one series, you would have no idea what they're on about. Where the adds succeed is that they do create a bit of sustained interest/curiosity, even if its more along the lines of 'what the hell are they on about.' Perhaps a case of being to clever for their own good?

Imhotep Evil · 05-20-2006, 08:55 PM

Quote:

Originally Posted by Mr. Mercedes

Hmm I don't think those adds are too effective in conveying that message. Furthermore, if you're not even vaguely familiar with the BMW one series, you would have no idea what they're on about. Where the adds succeed is that they do create a bit of sustained interest/curiosity, even if its more along the lines of 'what the hell are they on about.' Perhaps a case of being to clever for their own good?

Yes this could be true too.

Mirage77 · 05-20-2006, 10:04 PM

It is too abstract. Only when vabboud posted did it jog my mind about what the ad is trying to convey. And it isn't that kind of arty-farty abstract; it is the kind where you get put off after trying to figure out what it means for a long time.

Deutsch · 05-21-2006, 12:06 AM

The 1er is the only one in it's class to be RWD. This ad makes perfect sense to me, and that includes all the other pecularities this car provides compared to it's rivals. Love the 1.

Beemer B773ER · 05-21-2006, 03:31 AM

Quote:

Originally Posted by vabboud

come on dudes its simplisstic
the whole world is full of people who ultimately are all too similar,
the infinte amount of houses, the names ina phoebook, the people on the beach, individuality is lost amongst the throngs of "objects"

the One, is the quest of individuality and uniqueness, the motto fo the BMW 1 series, as the only hatch with RWD, with styling, flair, and a hot hatch to be reckoned

That's exactly the message I got from these series of ads too.

All those images convey a message of monotony and 'follow like a herd of sheep'...while the 1er is very different to the norm for its class.

It's new, it's different, and these ads are trying to promote a change in the thinking of people, from mass standardization, to individuality.

Also, by saying " It's not easy" ... they suggesting that it's easier to part of the crowd rather than have the guts to stand out and be different. Bangle's daring design style symbolises this message and the 1 series is a perfect example of how something can be new and different to the norm.

05-20-2006, 05:53 PM	#1 (permalink)
Beemer B773ER Advocate Join Date: Sep 2005 Location: Sydney, Australia Posts: 914 Thanks: 103 Thanked 213 Times in 102 Posts	1 series print ad - What do you guys think? Hey Guys, I just stumbled across a series of 1 series print ads. These have all have the common punch line of " It's not easy to be one ". Just wondering what you guys think of these ads.. like, their creativity, their message and what it makes you think about the 1 series ?

05-20-2006, 06:01 PM	#2 (permalink)
Osnabrueck Fanatic Join Date: Oct 2005 Posts: 1,858 Thanks: 233 Thanked 203 Times in 128 Posts	Re: 1 series print ad - What do you guys think? No clue. There's not a second panel to that ad?

05-20-2006, 06:02 PM	#3 (permalink)
Just_me Expert Join Date: Sep 2005 Location: Sweden Posts: 12,612 Thanks: 741 Thanked 2,035 Times in 1,028 Posts	Re: 1 series print ad - What do you guys think? It means there are many 1er on the streets that looks the same so you wont be the only one driving a 1er?

05-20-2006, 06:18 PM	#4 (permalink)
vabboud Enthusiast Join Date: Oct 2005 Posts: 484 Thanks: 20 Thanked 28 Times in 26 Posts	Re: 1 series print ad - What do you guys think? come on dudes its simplisstic the whole world is full of people who ultimately are all too similar, the infinte amount of houses, the names ina phoebook, the people on the beach, individuality is lost amongst the throngs of "objects" the One, is the quest of individuality and uniqueness, the motto fo the BMW 1 series, as the only hatch with RWD, with styling, flair, and a hot hatch to be reckoned

05-20-2006, 07:33 PM	#5 (permalink)
Imhotep Evil Devotee Join Date: Sep 2005 Posts: 3,890 Thanks: 251 Thanked 151 Times in 114 Posts	Re: 1 series print ad - What do you guys think? Yep, that's the point.

05-20-2006, 07:58 PM	#6 (permalink)
Mr. Mercedes Fanatic Join Date: Oct 2005 Location: Australia Posts: 1,285 Thanks: 96 Thanked 77 Times in 52 Posts	Re: 1 series print ad - What do you guys think? Hmm I don't think those adds are too effective in conveying that message. Furthermore, if you're not even vaguely familiar with the BMW one series, you would have no idea what they're on about. Where the adds succeed is that they do create a bit of sustained interest/curiosity, even if its more along the lines of 'what the hell are they on about.' Perhaps a case of being to clever for their own good?

05-20-2006, 10:04 PM	#8 (permalink)
Mirage77 The Doughnutman. Join Date: Sep 2005 Location: Singapore Posts: 5,438 Thanks: 1,473 Thanked 1,225 Times in 722 Posts	Re: 1 series print ad - What do you guys think? It is too abstract. Only when vabboud posted did it jog my mind about what the ad is trying to convey. And it isn't that kind of arty-farty abstract; it is the kind where you get put off after trying to figure out what it means for a long time.

05-21-2006, 12:06 AM	#9 (permalink)
Deutsch Aficionado Join Date: Oct 2005 Location: L.A. Posts: 5,362 Thanks: 301 Thanked 468 Times in 240 Posts	Re: 1 series print ad - What do you guys think? The 1er is the only one in it's class to be RWD. This ad makes perfect sense to me, and that includes all the other pecularities this car provides compared to it's rivals. Love the 1.

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